100% Cash-Pay Practice · Zero Insurance · Del Mar, San Diego CA 92130

A rare practice
that sells itself
before you do.

AcuSuccess is a 100% cash-pay acupuncture practice — no insurance, no claims, no denials — in one of San Diego's most affluent corridors, fully furnished to medical-spa standard by a professional interior decorator, with an established patient base, digital infrastructure, and a revenue trajectory that speaks for itself. The practice is being sold for one reason only: Dr. Lee recently married and is relocating with her husband due to his career. The practice itself has never been stronger.

AcuSuccess Acupuncture
Dr. Virginia Lee, DACM, L.Ac. · Founded in San Diego
100%
Cash-Pay · Zero Insurance
$137.8K
Year 2 Gross Revenue
+115%
Revenue Growth YoY
$150K
Asking Price
Cash-Pay Only Turnkey · Move-In Ready ZIP 92130 · Del Mar Corridor Owner Financing Available Website + SEO Transferred ★★★★★ Yelp & Google Free Patient Parking
100%
This is a 100% cash-pay practice — no insurance contracts, no claims, no denials. Most acupuncture practices for sale are insurance-dependent, with tangled receivables and unpredictable revenue. This one is different: every dollar billed is collected the same day, in full. That's the single biggest thing that separates this listing from everything else on the market.
The Location

The single best zip code
in America for this business.

A cash-pay practice lives or dies on one question: are there enough people nearby who can comfortably afford premium care, value it, and will seek it out? At 12625 High Bluff Drive, Suite 204 (92130), the answer isn't just yes — it's emphatically yes, across every dimension that matters: income, education, health-consciousness, safety, daytime professional density, and proximity to the wealthiest enclaves in Southern California.

81.9%
Hold a Bachelor's or Higher
More than double the national rate. Educated patients understand and actively seek evidence-based integrative care.
$261K
Average Household Income
Median of $201K+. These households treat wellness as a normal line item, not a luxury they debate.
99th
Income Percentile
Carmel Valley household incomes rank in the 99th percentile nationally — virtually no neighborhood earns more.
5× Safer
Than San Diego Overall
One of the city's safest pockets, per FBI crime data. Free patient parking. Weekend hours available.
12625 High Bluff Dr · Del Mar / Carmel Valley · 92130
PACIFIC OCEAN I-5 SR-56 DEL MAR $2.5M – $24M · 5 min CARMEL VALLEY $1.2M – $12M RANCHO SANTA FE $5.1M – $85M #8 ZIP IN USA · 12 MIN LA JOLLA $2.1M – $47M · 12 min SOLANA BEACH $1.8M – $11M TORREY PINES U.S. OPEN GOLF · 8 min SORRENTO VALLEY Tech / Biotech Hub AcuSuccess 12625 High Bluff Dr · 92130 2 mi 3 mi 8 mi N
One Signal of Wealth Depth · Surrounding Home Values
Home prices are just one proxy — but they reveal how much disposable wealth surrounds this practice. Within a short drive, the markets span from comfortable professional to generational ultra-wealth:
Rancho Santa Fe
~12 min drive
$5.1M median
$85M
#8 MOST EXPENSIVE ZIP CODE IN AMERICA
Ranked 8th nationally by Realtor.com (Jan 2026), with a median listing price near $6M — the only San Diego County zip on the list. Old-money estates, equestrian compounds, and gated enclaves: Covenant, Fairbanks Ranch, The Crosby. Home to Fairbanks Ranch Country Club and Rancho Santa Fe Golf Club. Twelve minutes from your treatment table.
Del Mar
~5 min drive
$2.5M
$24M
Median $3.3M · Avg sale $3.7M
Coastal bluff estates and ocean-view residences. Home to the Del Mar Racetrack and Del Mar Country Club — named "Best Private Course" by Ranch & Coast. Entry starts at $2.5M; oceanfront reaches $24M. These households budget $300–400 a session for wellness the way others budget for a gym.
Del Mar Corridor — Your Doorstep
Walking distance
$1.2M
$12M
Guard-gated estates at Rancho Pacifica & Meadows Del Mar reach $12M
The practice sits directly in the Del Mar corridor — walking distance to homes, offices, and the Del Mar Highlands / One Paseo shopping district. Nearby: Meadows Del Mar, built around the Tom Fazio–designed Grand Golf Club and the Forbes Five-Star Fairmont Grand Del Mar, home to Addison. Your most immediate patient base is literally on foot.
La Jolla
~12 min drive
$2.1M median
$47M
Record $47M sale, Sept 2025 — largest in San Diego history
Scripps and UCSD researchers, biotech C-suite, and the estates of The Muirlands and La Jolla Shores. Highly educated, health-literate, and evidence-driven — precisely the patient who chooses an expert practitioner over a chain wellness studio.
Solana Beach
~8 min drive
$1.8M
$11M
Median $2.8M · Bluff-front estates to $11M
A wellness-native coastal community — yoga, surfing, clean eating, Jimbo's Naturally, and the Cedros Design District. Lomas Santa Fe Country Club sits at its center. Health-conscious residents who happily drive ten minutes for a practitioner they trust.
The Bottom Line

Every neighborhood within a fifteen-minute drive has a median above $2 million — and the ceiling runs to $85 million. Twelve minutes away sits the 8th most expensive zip code in America. But the real story isn't the houses — it's the people inside them: highly educated, health-literate professionals who actively choose premium care. The question a new owner never has to ask here is "Can my patients afford me?" They can. The only question is how many you choose to serve.

Why this location sells the practice for you — the full picture
🎓
Educated = Receptive
With 82% holding degrees, these patients research their care, understand integrative medicine, and don't need to be convinced that acupuncture works. They arrive already believing — your job is simply to deliver.
🏢
A Daytime Professional Hub
High Bluff Drive sits in a working professional corridor — tech, biotech, finance, and law offices. These are stressed, desk-bound, high-earning workers with chronic pain and tension, walking distance from your door, during business hours.
🛡️
Safe, Effortless, and Open When You Are
This is one of San Diego's safest neighborhoods — over 5× safer than the city overall, per FBI crime data. Add free patient parking right at the door and weekend hours available for treating patients, and every friction point that costs other practices bookings simply doesn't exist here. Patients arrive relaxed, park for free, and book when it suits them.
Championship Golf on All Sides
Torrey Pines — host of the 2008 and 2021 U.S. Opens and the PGA Tour's annual event — is minutes away. So are the Grand Golf Club (Tom Fazio), Del Mar Country Club, Fairbanks Ranch, Rancho Santa Fe Golf Club, and Lomas Santa Fe. Golfers are acupuncture's ideal patient: affluent, active, and managing recurring shoulder, back, and elbow strain.
🧘
A Market That Already Buys Health
Whole Foods, Sprouts, and Jimbo's all operate within minutes of this practice — three natural-foods anchors don't survive side by side unless the surrounding population genuinely pays a premium for health. Add the yoga studios, boutique fitness, and clean-eating culture of coastal North County, and the market research is already done for you. Acupuncture isn't a foreign concept to these patients — it's the next logical line item in a wellness budget they're already spending.
👨‍👩‍👧
Stable, Rooted Patients
Dominated by established families and homeowners, not transient renters. These patients stay for years, refer their neighbors, and form the loyal, recurring base every cash-pay practice depends on.
Financial Performance

Revenue you collect in full —
the day you earn it.

Most practices look good on a revenue line and disappoint on the deposit line. This one doesn't. Because it's 100% cash-pay, what's billed is what's banked — same day, in full, with no third party deciding whether you get paid. Here's the two-year track record, and what makes this model structurally superior to nearly every alternative a buyer is weighing.

Year 1$64,000
Year 2$137,800
↑ 115% revenue growth year-over-year

This practice grew by more than 2× in year two with no insurance billing and only a modest Yelp campaign — growth driven overwhelmingly by reputation, referrals, and SEO. The revenue is real, verifiable, and all cash. A buyer inherits not just what was built, but the momentum of a practice mid-climb.

What a new owner can do that AcuSuccess never got to
This $137,800 came from essentially one revenue stream: solo treatments, booked one at a time. Every channel below was on the roadmap and never launched — not because they don't work here, but because the practice is only two years old and one person can only build so fast. A new owner starts where Dr. Lee left off, with every one of these still on the table:
Herbal dispensary (inventory included)
Cosmetic & facial rejuvenation acupuncture
Monthly membership & package plans
Golf & sports performance recovery
Corporate wellness contracts
Fertility & IVF support programs
Group & community acupuncture sessions
Prenatal, postpartum & menopause care
Retail wellness products at checkout
Concierge house calls to Rancho Santa Fe
Referral partnerships — PT, chiro, OB/GYN, med spas
Workshops, classes & wellness events
Cupping, gua sha & modality add-ons
Telehealth & virtual herbal consults
Second practitioner / associate model
Extended weekend hours (building allows it)
Sixteen channels. Zero launched. In a zip code that would say yes to most of them.
The Hidden Advantage: What Cash-Pay Really Means
Annual cost + risk comparison vs. a comparable insurance-based acupuncture practice
Hidden Cost / Risk Category Annual Impact
Claim Denials — The Worst Rates in Healthcare
Acupuncture sits at the very top of the denial charts. Avalere Health's analysis of 100% of Medicare fee-for-service claims found the chiropractic/acupuncture category had the highest denial rate of any specialty examined — 35%, versus just 7% for physical therapy. Acupuncture billing specialists report first-pass denials of 15%+, and independent 2026 data puts procedure-heavy specialties at 15–22%. Insurers classify treatments as "experimental," demand exact ICD-10 matches, cap visits at 12–20/year, and enforce time-based CPT rules that deny on technicalities.
What that costs on $137,800 billed
At 15% → $20,670 lost
At 25% → $34,450 lost
At 35% → $48,230 lost
And denials don't end at the denial: reworking a single claim costs $25–$181, and 35–60% of denied claims are never resubmitted at all — that revenue is simply gone.
$20,670 – $48,230
lost per year
Insurance Billing Services
Specialized acupuncture billing companies charge 7–10% of collections to manage denial rates — and even then, denials don't reach zero. Without them, in-house billing eats 8–12 hrs/week. This practice uses Carepatron for patient management at a very affordable monthly cost, with zero insurance billing layer on top.
$9,650–$13,800/yr
Audit Exposure — The Liability That Compounds
Denials are an annual cost. Audits are something worse: a rolling liability that grows every year you bill. Medicare RAC auditors — private contractors paid a percentage of what they claw back, which the AMA has likened to bounty hunters — can review any claim paid in the previous three years. If an audit surfaces a problem, CMS's overpayment rule can obligate you to look back and repay across six years. Commercial payers set their own windows by contract.
Why it compounds instead of repeats
Auditors don't find one bad claim — they find a pattern and extract it across every claim in the window. One documentation habit, repeated innocently for three years, becomes hundreds of clawed-back claims in a single letter. At $137,800 billed annually, a practice always has roughly $413,000 of claims sitting inside the live 3-year window — and up to $827,000 inside a 6-year look-back.
Defense runs $5,000–$25,000+ in legal fees before a dollar is repaid. Clawbacks of $10,000–$50,000 are routine in integrative medicine. And the exposure doesn't end when you stop billing — it follows you for years afterward, including after you sell.
Buy an insurance-based practice and you may inherit its audit tail — including claims filed before you owned it. Buy AcuSuccess and there is nothing to inherit. No claim was ever filed. There is no window, no pattern, no tail. Not this year, not in six years, not ever.
Up to $827,000
exposure avoided — buying AcuSuccess
Collections Lag — 90 to 120 Days
Insurance reimbursements arrive 3–4 months after service. Cash-pay collects at the moment of treatment. For a growing practice, this lag forces you to float operating costs for months before revenue arrives.
Zero lag
paid same day, always
Credentialing — Months of Treating Patients You Cannot Bill
This is the cost nobody warns you about, because it doesn't look like a cost — it looks like waiting. Commercial credentialing runs 90–150 days, and often 180+ when a document is missing or a panel is closed. Per payer. And you need ten to fifteen of them. Until each one activates, you can treat that payer's patients — you just can't get paid for them.
The revenue that never arrives
At $137,800 a year, this practice bills roughly $2,650 a week. Every week you sit in credentialing limbo is that much in services you either don't render or can't bill:

90-day wait → ~$34,000 unbillable
150-day wait → ~$57,000 unbillable
180-day wait → ~$69,000 unbillable

MGMA's 2025 Credentialing Survey puts a 90-day delay at $60,000–$90,000 for an average specialty practice. One documented case: an expected 90-day credentialing stretched to six months — over $200,000 in lost revenue.
And most of it is gone permanently. Some payers allow 30–90 days of retroactive billing. Many allow none at all. Treat patients before enrollment completes and those claims deny as out-of-network — those dates of service are lost forever. Add $7,000–$8,000 per provider in pure administrative cost, a CAQH profile that must be re-attested every 120 days, and re-credentialing every 2–3 years — where one missed deadline terminates you from the network, denies every claim, and can trigger retroactive recoupment of money you already spent.
Here is what that means for you. A buyer who opens an insurance-based practice spends their first three to six months treating patients for free while paperwork moves. The buyer of AcuSuccess collects full price on day one. Not month four. Not after the panel opens. The first patient who walks in pays, and you keep all of it.
$34K–$69K
unbillable at launch
+ $7–8K admin
Prior Authorization & Visit Limit Management
Most plans cap acupuncture at 12–20 visits/year. Each additional session requires documentation and appeals. Prior auth calls average 30–60 min each — hours per month not spent treating patients. Cash-pay patients have no visit cap and routinely become multi-year clients.
~$5,000–$8,000/yr
Paid Advertising
This practice ran only a modest Yelp ad campaign — the single paid channel used. Patient growth has been overwhelmingly organic: word of mouth, referrals, and SEO. A new owner inherits this infrastructure and can scale paid advertising selectively if desired.
Minimal — mostly organic
Total estimated annual advantage vs. insurance-based acupuncture practice at equivalent gross $35,000 – $50,000/yr
Bottom line: Every dollar this practice collects is worth more than a dollar of insurance-based revenue. See exactly what that means below.
The Number That Actually Justifies $150,000

This isn't a $137,800 practice.
It's a $188,000 practice wearing a $150,000 price tag.

Insurance-based gross and cash-pay gross are not the same currency. One leaks 15–35% to denials before it ever reaches you. The other doesn't leak at all.

What This Practice Collects
$137,800
100% cash-pay · 100% kept
=
What a Comparable Insurance Practice Must Bill
$188,000
gross billed, before denials & costs
👤
No Billing Staff
No 7–10% billing fees, no in-house hours spent chasing claims.
🛡
No Audit Exposure
No 3–6 year look-back window, no clawback risk to inherit or hand off.
No Hours Fighting Denials
No prior-auth calls, no appeals, no resubmissions — every session is booked and paid in one step.

At $150,000, you're paying well under 1× the $188,000 it's functionally equivalent to — for a practice that also happens to come with zero billing staff, zero audit exposure, and zero hours spent fighting denials. That's the number that actually justifies the price.

Equivalency modeled on $137,800 in annual cash-pay collections vs. published acupuncture denial rates of 15–35% plus typical billing service fees. Illustrative, not a forecast.

Run the Clock Forward

One year looks survivable.
Ten years is a different number.

A single year of denials looks like an annoyance you can absorb. But nobody buys a practice for one year. Run the same math across a decade of ownership — the realistic horizon for a practice you intend to build, own, and eventually sell — and the picture changes entirely.

Year 1 · Insurance-based
$20K – $48K
Lost to denials alone at a 15–35% denial rate. "Manageable." This is the year you tell yourself it's the cost of doing business.
Year 5 · Cumulative
$103K – $241K
Denials compound every single year. By year five you've lost more than the entire purchase price of this practice — and you're still inside a live audit window.
Year 10 · Cumulative
$207K – $482K
Denials only — before a single audit, legal fee, or clawback. Add billing services, prior-auth hours, and credentialing and the true figure climbs well past half a million.
Two different kinds of cost — and the second one is worse
Denials are certain and additive
They arrive every year, on schedule, whether you're good at billing or not. You can budget for them. You simply can't escape them — and the total grows in a straight line for as long as you own the practice.
Audits are uncertain and unbounded
They may never come — or one letter may arrive in year seven and reach back across three to six years of claims at once. You cannot budget for it, you cannot predict it, and the exposure keeps growing every year you keep billing. It's the risk that doesn't show up on any P&L until the day it shows up all at once.
The same decade, at this practice
0

Ten years. Zero denials. Zero appeals. Zero clawbacks. Zero audit windows. Zero legal fees. Zero liability tail to hand your own buyer when you eventually sell.

The asking price is $150,000. A decade of denials at an insurance-based practice costs $207,000 to $482,000 — and buys you nothing but paperwork. This practice doesn't just cost less than the alternative. It costs less than the alternative's mistakes.

Modeled on $137,800 in annual billings held flat, at published acupuncture denial rates of 15–35%. Denial figures are cumulative and exclude billing service fees, claim rework costs, prior-authorization time, credentialing, audit defense, and clawbacks. Actual results vary by payer mix and practice. Illustrative, not a forecast.

You Already Know This Part

The better you practice,
the more they deny you.

If you have ever billed insurance for acupuncture, the next few paragraphs will feel less like marketing and more like someone finally saying it out loud. Acupuncture isn't denied more often because acupuncturists are careless. It's denied more because the billing rules were written by people who don't understand the medicine — and in several cases, they punish you specifically for practicing it correctly.

DENIAL CODE CO-50
"Not medically necessary."
You chose the right CPT code. You chose the right ICD-10 code. The documentation is clean. It denies anyway — because the payer's policy simply restricts acupuncture to certain diagnoses or provider types. A perfect claim against an incompatible policy still denies. There is no coding fix. You did nothing wrong, and you still don't get paid.
THE TIME-BASED CPT TRAP
Needle dwell time doesn't count.
Codes 97810–97814 bill in 15-minute units of face-to-face, one-on-one contact. The twenty quiet minutes where the needles actually do their work — where the patient softens, breathes, and heals — are worth exactly zero dollars. The medicine's most important interval is the one insurance refuses to recognize. Think about what that has quietly done to how you schedule your day.
THE IMPROVEMENT PARADOX
Heads they win, tails you lose.
If your patient doesn't improve, Medicare requires you to stop billing. If your patient does improve, you hit the cap: 12 visits per 90 days, 8 more only with documented progress, hard stop at 20 visits a year. Success and failure lead to the same place — you stop getting paid. No other outcome exists.
MEDICARE EXCLUSION · STILL TRUE IN 2026
You can't even bill directly.
Medicare.gov still says it outright in 2026: Medicare cannot pay licensed acupuncturists directly. You are not on the Social Security Act's provider list, and only an Act of Congress can add you. The bill to fix it has been introduced since 2021 and gone nowhere every time. And when Medicare does cover acupuncture, it covers exactly one condition — chronic low back pain, 12+ weeks, no identifiable cause. Not migraines. Not neuropathy. Not fertility. Not anxiety. One condition, out of everything you trained for.
BUNDLING & ADD-ON DENIALS
Treat thoroughly, get denied.
Bill both manual (97810) and electro (97813) on the same date — a clinically reasonable combination — and it auto-denies as bundling. Bill an add-on unit without a full additional 15 minutes and documented needle re-insertion, and it denies too. The more complete your treatment, the more tripwires you cross.
"EXPERIMENTAL" & ICD-10 ROULETTE
5,000 years, still "investigational."
Payers still label treatments "experimental" or "investigational" to avoid paying. Meanwhile, an unspecified ICD-10 code invites automatic denial, and each payer maintains its own private rulebook that changes without notice. The clinical truth of the session doesn't matter if the code doesn't satisfy the policy.
THE REINSERTION PARADOX
Document the thing you must never do.
Add-on codes +97811 and +97814 contain the phrase "reinsertion of needles" — and many payers demand documented evidence of it. But reinsertion is something no acupuncturist ever does. It violates Clean Needle Technique. No competent practitioner removes a used needle and puts it back. The code asks you to document a safety violation, and denies you when you can't. If you ever needed proof these rules were written by people who have never held a needle, this is it.
THE EOB CATCH-22
Produce the document you can't obtain.
Because you can't enroll in Medicare, you never receive an Explanation of Benefits. But secondary payers now refuse to process claims until you produce the EOB you are structurally incapable of obtaining. The workaround is a signed letter from the Medicare Integrity Program attached to every claim. And when patients hear "Medicare won't cover this," some have accused their acupuncturist of running a scam. You absorb the denial and the reputational damage.
Here's what none of that has to mean to you

At this practice, not one of those denials exists. Not one of those codes matters. Not one of those caps applies.

There is no CO-50 to appeal, because no claim is ever filed. There is no dwell-time you can't bill, because you're paid for the treatment, not the stopwatch. There is no 20-visit ceiling, because your patient decides when they're done — not an adjuster in another state. You were never bad at billing. You were just playing a game designed so that you lose.

This practice already walked off that field. It's been profitable, growing, and denial-free for two years. The escape has already been built. You just have to decide to take it.

And you don't wait for it. An insurance-based startup spends 3–6 months in credentialing before it can bill a single covered patient — roughly $34,000–$69,000 of services rendered and never collected. Here, your first patient pays full price on your first day.

Why AcuSuccess, Specifically

You have options.
Here's why this is the one.

A serious buyer isn't choosing between this practice and nothing — they're weighing it against starting from scratch, buying a different practice, or joining a franchise. On every one of those comparisons, AcuSuccess wins decisively. Here's the honest head-to-head.

vs. Starting From Scratch
Skip the 2-year cold start.
A new practice spends its first 18–24 months bleeding cash — building patients one at a time, with zero reviews, zero SEO, zero reputation, in an empty room. This practice already cleared that valley. You inherit $137.8K in proven revenue, an active patient base, and Year-2 momentum from day one. The hardest, most uncertain part is already done — and paid for.
vs. Another Practice For Sale
Clean books, clean model.
Most practices for sale are insurance-dependent — meaning tangled receivables, denial backlogs, audit exposure, and revenue that takes months to collect. This one is 100% cash-pay: transparent, verifiable, fully collected. No payor contracts to assume, no clawback risk to inherit, no billing mess to untangle. What you see is exactly what you get.
vs. A Franchise or Chain
Your name. Your medicine.
Franchise wellness models take 6–10% royalties forever, dictate your protocols, and cap your pricing. Here you own everything outright — no royalties, no corporate playbook, full clinical and pricing freedom. Build it your way, keep every dollar, and sell it later at full value when you choose.
And on its own merits, six things make it exceptional
I
The Location Does the Selling
Surrounded by some of the most educated, highest-earning households in America. In 92130, premium pricing isn't questioned — it's expected. The address itself communicates excellence before you say a word.
II
The Right Model for Acupuncture
Insurance reimburses acupuncture at roughly $30–50 a visit after costs. This practice earns $250–375 a visit, collected same-day, in full — meaning insurance would pay you more than 80% below your own cash-pay rate for identical work. Cash-pay isn't a limitation here. It's the entire reason the economics work.
III
Revenue Still Accelerating
Year 1: $64K. Year 2: $137.8K. This practice hasn't peaked — it's mid-climb. With memberships, herbs, or a single corporate contract, $200K+ in Year 3 is well within reach for a motivated owner.
IV
Walk In and Treat Day One
A professional interior decorator designed every detail to medical-spa standard. Nothing to build, order, or arrange. You're not buying a lease — you're buying a turnkey brand that's ready to generate revenue immediately.
V
Five-Star Reputation on Yelp and Google
This is the asset that can't be bought, rushed, or faked. Years of five-star reviews on both Yelp and Google — earned one patient, one result, one relationship at a time. Plus the website, six SEO condition pages, Google Business profile, and established local rankings. A new practice starts at zero and has no answer for it. You start with all of it.
VI
Untapped Revenue on the Table
Herbal dispensary, corporate wellness, memberships, group sessions, retail — none pursued yet, because the practice is young. For a buyer with even modest ambition, this is a wide-open runway of additional income.
The Intangible That Changes Everything

You are the doctor.
No one else decides.

This is the part no spreadsheet captures — and the part that makes practitioners fall in love with this opportunity. You bought into this medicine to actually heal people. This practice lets you do exactly that, on your terms, with no one standing between you and your patient.

Insurance-Based Practice
  • Session length dictated by what the plan reimburses
  • Modalities restricted to what the payor approves
  • Treatment plans shaped by visit caps, not patient needs
  • Diagnosis codes must fit billing requirements, not clinical reality
  • Clinical documentation written for auditors, not for healing
  • You clock out exhausted from paperwork, not from treating patients
This Practice — Cash-Pay Freedom
  • Treat for as long as the patient actually needs — 60, 90, 120 minutes
  • Use any modality — scalp acupuncture, Tung's points, MLD, electro, cupping, all of it
  • Prescribe exactly as many sessions as the condition requires — no caps
  • Document clinically — write notes that actually reflect what you observed and did
  • Build real relationships — patients who return for years, not 12 covered visits
  • End every week energized by transformations, not drained by paperwork

"You went to school to heal people the way this medicine was designed to heal. This practice lets you actually do that."

The joy of practicing acupuncture the way it was meant to be practiced

What patients in Del Mar say when they actually heal

"90%+ of my pain went away in 36 hours. Range of motion back by at least 50% after just one session."

Knee Fracture & Multiple Ligament Tears

"My feet have gotten tremendously better."

Peripheral Neuropathy from Diabetes

"Instant results — I could feel different muscle groups releasing."

Sprained Ankle & Chronic Knee Pain

These results happened because the practitioner wasn't racing a 20-visit clock or coding to a reimbursable diagnosis. They happened because the medicine was practiced freely, fully, and without restriction. That is what you are buying the right to do.

Growth Runway

This practice is early.
The upside is enormous.

This is a young practice that grew 115% in year two on essentially a single revenue stream — solo treatments. The infrastructure is in place. A motivated buyer can unlock multiple new income channels immediately, without any additional overhead.

I
Herbal Dispensary
High-quality herbal inventory is already included in the sale. Launch a retail dispensary on day one. Herbal products carry 50–70% margins and create a recurring revenue stream that doesn't require a single additional appointment slot. This alone could add $15,000–$40,000/yr at scale.
II
Corporate Wellness Contracts
Sorrento Valley, UTC, and the Del Mar Highlands tech corridor sit within minutes of this practice. A single corporate wellness contract with even one biotech or tech firm — offering on-site or in-clinic sessions for employees — could represent $20,000–$60,000/yr in guaranteed recurring revenue.
III
Membership & Wellness Packages
Monthly membership plans ($200–$400/mo) convert one-time patients into predictable monthly revenue. In this zip code, membership wellness models have high acceptance rates. Even 30 members at $300/mo = $108,000/yr in guaranteed recurring income — before any individual bookings.
IV
Group Acupuncture Sessions
Community acupuncture or wellness group sessions at $75–$125/seat with 8–12 participants generate $600–$1,500 per session, at a fraction of your per-patient time. A once-weekly group program alone could add $30,000–$70,000/yr with existing equipment and space.
V
Retail Wellness Products
Curated topical ointments, supplements, acupressure tools, and sleep or stress bundles are impulse buys for patients who just had a transformative session. Patients in 92130 routinely spend $50–$150 at checkout when they trust the practitioner. Zero overhead — products pay for themselves in volume.
VI
Expand or Associate
Once revenue stabilizes above $200K, this practice becomes a platform. Bring on an associate practitioner to double capacity without doubling your own hours. The infrastructure — branding, SEO, patient base, space — is already built. Associates in this zip code earn $80–$130/hr billed to the practice at $250–$375/session.
$200K+
Conservative Year 3 projection with memberships + one corporate contract
$300K+
With herbal dispensary, group sessions, and retail added at moderate volume
$400K+
Associate model with full channel activation — what this location can realistically sustain
The Asset You Cannot Buy

Five stars on Yelp.
Five stars on Google.
Years to earn. Yours on day one.

Every other asset in this sale can be replicated with money. The treatment table, the décor, the website, even the location — given enough capital, someone could rebuild all of it. They cannot rebuild this. A five-star reputation on both major platforms is earned one patient at a time, over years, and there is no shortcut, no vendor, and no budget that accelerates it.

★★★★★
Yelp & Google
Where affluent patients actually decide.
In a market like Del Mar, nobody books a $300 treatment without checking reviews first. Your rating is your conversion rate. Five stars on both platforms means the hardest part of the sale — earning trust from a stranger who has never met you — is already done before they call.
What a new practice faces instead.
Open your own doors and your profile reads: no reviews yet. Every prospective patient sees a blank slate next to competitors with years of proof. You'll discount, you'll chase, you'll ask friends for favors, and you'll spend two years climbing to where this practice already stands.

Those reviews weren't bought or engineered. They were earned — by showing up, getting results, and treating people well, session after session, for years. That reputation is transferring to you, intact, with Dr. Lee personally introducing you to the patients who wrote them.

You're not buying a rating. You're buying the years it took to earn it.

Your First 90 Days, Already Planned

You won't inherit a practice.
You'll be handed one — running.

The single biggest fear in buying any practice is the handoff: will the patients stay? The answer here is built into the deal. Dr. Lee isn't disappearing the day you sign — she's personally walking you into every relationship, so the revenue never skips a beat. This is a structured, overlapping transition designed to protect your growth from day one.

Phase 1
Weeks 1–2 · Shadow
You observe Dr. Lee treating her existing patients — learning her protocols, her room flow, and the specific touches that earned this practice its reputation. Patients meet you warmly, introduced personally by the practitioner they already trust.
Phase 2
Weeks 3–4 · Co-Treat
You begin treating alongside Dr. Lee, with her present for continuity and endorsement. Patients experience the handoff as a gift — "I want you in great hands" — rather than a loss. Trust transfers with the warmth of a personal recommendation.
Phase 3
Weeks 5–8 · Lead
You take the lead on care; Dr. Lee steps back to advisory. A warm written and email introduction goes to the full patient base. Operations, scheduling, herbal protocols, and systems are fully transferred and documented for you.
Phase 4
Post-Close · On-Call Support
Even after relocating, Dr. Lee remains reachable for questions on protocols, patient history, and operations during your ramp-up. You're never left guessing — the founder is invested in your success continuing hers.
What This Protects
  • Patient retention — relationships transfer with a personal endorsement, not a cold goodbye
  • Revenue continuity — no dead months while you "find your footing"
  • Clinical know-how — her specific protocols and techniques, taught directly to you
  • Reputation — the 5-star standing stays intact through a seamless handoff
"Imagine your first month: a full schedule of loyal patients, walking into a turnkey medical-spa, personally introduced by a founder who wants you to win. That's not a startup. That's a head start."
The future you're buying — available now

Transition length and structure are flexible and will be tailored to the buyer's experience level and comfort — fully detailed in the purchase agreement.

The Space

Not a treatment room.
A healing sanctuary.

This is what happens when a clinician who sees aesthetic environment as part of the treatment — and an interior decorator who specializes in wellness spaces — work together. Every single detail has been considered.

  • 🛋️
    Professional Interior Design — Every Detail Curated
    A professional interior decorator designed this space from the ground up with a wellness-luxury brief. The statement mirror, curated wall art and posters, designer bench, award display frames, and beautiful shelving are not afterthoughts — they are a cohesive environment that communicates expertise before a single word is spoken.
  • 🌿
    Courtyard & Garden — The Experience Starts Before They Sit Down
    Patients waiting for their appointment have access to a beautifully kept outdoor courtyard and garden. Adjacent to the waiting area — with its designer bench, snack display, complimentary refreshments, and curated music — the environment signals that this is not a clinic. It is a sanctuary.
  • 🛁
    Medical-Spa Treatment Experience — Every Sense Considered
    The 5-inch dense memory foam table with a built-in massager and table warmer ensures patients are completely at ease from the moment they lie down. Plush spa robes — including Ralph Lauren robes — premium blankets, and heated eye masks signal the caliber of care. Electric luxury candles fill the room with warmth without open-flame restrictions. A high-end Microsoft Surface tablet with digital intake forms, EHR, and AI scribe streamlines the clinical workflow, while premium headphones and speaker deliver curated ambient sound throughout each session. This is the kind of experience that generates word-of-mouth referrals in Rancho Santa Fe.
  • 📡
    Walkie-Talkies — White-Glove Patient Communication
    Patients resting during treatment can call for anything they need without having to move or raise their voice. This single detail — rarely seen in any acupuncture clinic — immediately sets the tone: this is concierge-level care. When patients tell their friends about this practice, the walkie-talkie is one of the first things they mention.
  • 🌱
    Top-of-the-Line Herbal Inventory — Ready to Dispense or Sell
    Premium herbal supplements and herbal ointments — curated for quality and efficacy — are included in the sale. This represents immediate retail and dispensary revenue potential for the buyer, fully stocked with no upfront restocking cost.
  • 🏛️
    Class A Hacienda Del Mar — The Building Is Part of the Brand
    Suite 204 sits inside a premier professional building where the lobby, hallways, and common areas already communicate excellence. Free patient parking sits right at the door — no meters, no validation, no garage fees, no excuse for a patient to arrive flustered. Weekend hours are available, so you can treat on the schedule that fits your patients and your life. Even the touchless sensor trash can inside the suite continues the thread — every element, down to the smallest detail, reinforces the premium experience that justifies the premium price.
"More Than A Medical Treatment Room — It's Your Personal Healing Sanctuary."
AcuSuccess · Del Mar at Hacienda
Every Item Included — Walk In & Treat
5" memory foam treatment table + massager + warmer
Heated eye masks & spa-quality blankets
Premium spa robes, incl. Ralph Lauren robes
Walkie-talkies — patients call for assistance mid-treatment
High-end Microsoft Surface tablet — digital intake forms, EHR & AI scribe
Premium headphones + speaker for curated sound
Electric luxury candles — ambiance without open flame
Full needle supply inventory
Top-of-the-line herbal supplements & ointments
All practice awards & recognitions received over the years
Statement mirror — architecturally significant piece
Touchless automatic sensor trash can
Designer bench with snack display table
Office printer
Curated wellness posters & wall art
Courtyard & garden waiting area access
All shelving, décor & furnishings throughout
Professionally done website SEO — customized & transferred for buyer
Google & Yelp business pages, incl. reviews
Free patient parking at the door
Weekend hours available for treating
What's Included

Everything built.
Everything yours.

The sale includes every physical, digital, and relational asset needed to operate from day one. This is not a list of generic clinic supplies — it is a curated collection of premium items, each chosen to signal quality, comfort, and confidence to patients who are deciding whether to pay $250–375 a session. Nothing left to build. Nothing left to buy.

5" Memory Foam Table + Massager + Warmer
Therapeutic-grade treatment table that signals luxury the moment patients lie down
Walkie-Talkies
Patients communicate needs mid-treatment without breaking their rest — a rare, white-glove touch
Herbal Inventory
Top-of-the-line herbal supplements, ointments, and products — ready to dispense or sell from day one
Full Needle Supply
Remaining needle inventory included — top-quality clinical supplies, no restocking at open
Microsoft Surface Tablet — Digital Intake, EHR & AI Scribe
High-end Surface tablet running digital intake forms, electronic health records, and an AI scribe — the clinical workflow is ready to go
Premium Headphones + Speaker
Curated ambient sound throughout each session, from arrival to treatment
Electric Luxury Candles
Beautiful, flame-free electric candles throughout — warmth and ambiance without safety restrictions
Premium Spa Robes, incl. Ralph Lauren
Plush robes — including Ralph Lauren robes — that communicate your price point before you say a word
Heated Eye Masks + Blankets
Spa-grade comfort accessories included — the details that generate five-star reviews
Statement Mirror
A significant decorative mirror — an architectural anchor piece that elevates the entire room
All Practice Awards & Recognitions
Every award the practice has received over the years, ready to display and personalize
Touchless Sensor Trash Can
Automatic open-on-approach — even the trash can is premium. Every detail reinforces the experience.
Designer Bench + Snack Table
Beautiful waiting bench with a complementary snack and refreshment display — hospitality-grade welcome
Curated Posters & Wall Art
Professional wellness artwork throughout — cohesive, intentional, and part of the decorator's vision
Office Printer
Operational from day one — intake forms, receipts, treatment plans, and clinic administration ready to go
Established Patient Base
Active patients with full treatment history — the single most valuable intangible in any practice acquisition
Five-Star Yelp & Google Reputation
Years of hard-earned five-star reviews on both platforms — the one asset no amount of money can replicate or accelerate
Professionally Done Website + SEO
6-page condition site with professionally done SEO, fully customized and transferred for the new owner, plus Google & Yelp business pages and reviews
The Opportunity

A rare opening
for the right buyer.

This is a turn-key, 100% cash-pay acupuncture practice — fully furnished, fully staffed with systems, and generating real, verifiable, same-day revenue with zero insurance billing. Walk in, treat patients, get paid in full. That's the entire model.

💍
Why It's For Sale — The One Question Every Buyer Has

Dr. Lee recently married and is relocating with her husband, whose career is taking them out of San Diego. This is a life transition — not a business problem. The practice has no deferred maintenance, no patient attrition issues, and no operational red flags. It is being sold at the peak of its growth curve, by a seller who built it from nothing and genuinely wants to see it thrive in the hands of the right practitioner.

Owner Financing Available
The seller is open to structured financing for qualified buyers — making this accessible to recent graduates, expanding practitioners, and first-time practice owners who may not secure full bank financing. Seller financing typically commands a slightly higher effective sale price and accelerates time to close.
Flexible seller financing available based on fit and interest.
Opportunities like this don't stay on the market long.

A turnkey, 100% cash-pay practice with this reputation, this location, and this level of finish is rare. Reach out today to request the confidential package.

Request Information Package
Confidential · NDA Required Before Financials

The practice is thriving.
The owner is leaving
for love, not for loss.

Dr. Lee recently married and is relocating with her husband due to his career. This is not a distressed sale — it is a life transition that creates a rare opening for the right buyer. The revenue is growing. The patients are loyal. The space is beautiful. The only thing changing is who holds the needles.

Get in Touch

Ready to take the
next step?

Fill out the inquiry form and we'll respond within 24 hours with an NDA and the full confidential information package. No commitment required at this stage.

💍
Why It's For Sale
Dr. Lee recently married and is relocating with her husband due to his career. This is a life transition, not a business problem. The practice is healthy, growing, and being offered in its best condition.
📍
Practice Location
12625 High Bluff Drive, Suite 204
San Diego, CA 92130 (Del Mar at Hacienda)
💰
Asking Price
$150,000 · Owner financing available
(terms structured around buyer interest and fit)
📈
Year 2 Revenue
$137,800 gross · 100% cash-pay · Zero insurance
🤝
Transition Support
Owner will introduce buyer to patient base
Website updated for new owner's credentials
Response Time
Within 24 hours · Fully confidential
Buyer Requirements
To protect the confidentiality of the practice, serious buyers are asked to sign a simple Non-Disclosure Agreement (NDA) and share Proof of Funds before receiving detailed financials — a quick step that keeps the process moving smoothly for everyone.
Request the Confidential Package
NDA required before detailed financials are shared. All inquiries handled with complete discretion for both buyer and seller.
💰 Owner Financing Available
Terms can be structured around your background, timeline, and interest — reach out and let's talk through what works for you.
📞
🔒 All inquiries are fully confidential. NDA required before financials are shared.